Before we begin:
This is a concept project based upon a simple idea: to create an entire brand from a randomly generated word. I don't always get the opportunity to share my client work here, so doing this is a beautiful way to let my spontaneity free. I also created a video showing you through this whole concept which you can catch at the end.
What began as a wild idea colorful idea turned into an equally vivacious brand, yet with a rather serious underlying subject matter. I don't claim to be a business master, I'm sure there are loads of logistical challenges beyond my knowledge with something like this, yet that aside my aspiration is that this project may help shed a light on an important issue, in a bright, uplifting, and hopeful way.
Oh, and of course to give you some fruity design inspiration for your esteemed eyeballs. Enjoy!
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If you enjoyed let me know by dropping a comment below and checking out my other projects! 👇
